Every Door Direct Mail®

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that allows businesses to send marketing materials to every household and business on designated postal routes without needing individual addresses.

EDDM lets you target particular neighborhoods by selecting mail routes or zip codes, then sending postcards, flyers, or other mail pieces to every household on that route. We handle everything from design and printing to bundling and shipping your materials to the Post Office for delivery.

Cost-Effective: Offers lower postage rates and eliminates the need to purchase mailing lists, making it budget-friendly for small and medium-sized businesses.

Localized Targeting: Allows targeting specific neighborhoods or ZIP codes, increasing the relevance of marketing efforts.

Versatility: Can be used for various marketing goals, such as promotions, events, or service awareness.

Builds Brand Trust: Provides a personal touch, enhancing brand credibility and trust within local communities.

Easy Setup: Simplifies the mailing process by selecting postal routes rather than managing individual addresses.

Guaranteed Reach – Your mailer is delivered directly to every home in your chosen area, unlike social media posts that rely on algorithms and paid boosts.

Higher Engagement – Physical mail has a 90%+ open rate, while organic social media reach is often under 5% due to platform algorithms.

Less Competition – Your mailer is in the hands of potential customers without competing against endless scrolling, ads, and distractions.

Targeted Local Audience – EDDM lets you select carrier routes in your ideal customer area, ensuring 100% local exposure. Social media often requires paid targeting to reach the same audience.

No Ad Fatigue – Mail stays in homes for days or weeks, while social media ads disappear in seconds.

Builds Credibility – Tangible marketing feels more legitimate and trustworthy compared to digital ads.

Cost-Effective for Small Businesses – Compared to paid social media campaigns that require ongoing ad spend, EDDM is a one-time, flat investment with no ongoing costs.

Solo EDDM®

With Solo EDDM, you send your marketing materials to every door in a specific area using your own design and branding. This method gives you full control over the messaging, design, and delivery, allowing you to stand out and create a unique connection with your target audience. It's perfect for businesses that want to build brand recognition, showcase a specific promotion, or target a larger, more specific audience without sharing space with other businesses. However, Solo EDDM can be more expensive since you're covering the entire cost of design, printing, and delivery for your materials alone.

Co-Op EDDM®
Co-Op EDDM offers a cost-effective solution by allowing multiple businesses to share a large 9x12 mailer. By combining ads on a single mailpiece, each business can reduce its mailing costs while still reaching a local audience. This option is ideal for smaller businesses or those looking for a more cost-effective solution, as you can still reach a local audience and remain exclusive to your industry or service without the higher price tag of a Solo campaign. 

Which is right for you?

• Choose Solo EDDM if you want maximum visibility, control over the design and messaging, and a more exclusive marketing approach.
• Opt for Co-Op EDDM if you're looking to reduce costs and don't mind sharing space with other local businesses in the same mailing.

Both options offer a great way to connect with your community—it's simply a matter of choosing the right fit for your budget and goals.

The cost depends on the size and weight of your mailpiece, as well as the quantity. Solo EDDM campaigns tend to be more expensive since you're covering the entire cost of design, printing, and delivery. Co-Op EDDM is generally more affordable as costs are shared with other businesses.

While you can’t directly track individual mail deliveries with EDDM, you can measure the effectiveness of your campaign by tracking responses, customer visits, or sales during and after the mail drop. Including special offers, QR codes, or custom URLs in your mail pieces can also help track engagement.

Delivery will depend on which EDDM campaign you selected. Solo campaigns will have a faster turnaround time, typically 5-7 days for distribution once it’s submitted for print. Co-Op campaigns may take a little longer due to the variables of having multiple businesses meeting submission deadlines and filling a card. 

The turnaround time for print, shipping, bundling, and USPS distribution to homes is 5-10 business days